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The partnership with Capillary to deploy a full stack e-commerce solution has been very successful to help us scale up very quickly as customers move to a digital environment. The uniqueness of this model is that it allows us as a company to focus on brand, product, marketing and consumer understanding while quickly scaling up e-commerce with all operations being managed by Capillary. This ECO-SaaS ( EComm Solution as a Service) will offer brands and retailers a very quick and efficient pathway to scaling up their e-commerce businesses.
Today’s shoppers are spending more time browsing and buying online with the flexibility to shop anytime-anywhere. With Capillary, ASICS has been able to successfully build and expand omnichannel solutions across Southeast Asia to seamlessly connect and engage with our customers no matter where they are. This is just the first step in our journey, and we look forward to continuing this partnership to keep innovating on how we uplift our customers’ experience.
With the Capillary Loyalty System, we have a more flexible loyalty platform for the varying needs of our customers. More importantly, the system sets us up to create and adopt new loyalty programs that we have not yet done in the past, and enables us to forge partnerships with other business partners that will further enhance our loyalty offerings to our customers.
